BMW – RunFlat

In order to visualize the structure of run-flat tires, a presentation option for the cross-section of these tires in different widths was needed. The implementation should be in the form of a counter display with typical BMW value, which is compatible with an exchangeable backcard for both BMW and mini dealerships. The result was an exclusive and versatile TVD with a gray-back-printed acrylic base plate, a clamping device for tire widths of different widths, and an insertion option for prints.